Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 ways to make your holiday advertising campaigns more profitable
Oct 29, 2018 by Jacob Baadsgaard
It’s time to start thinking about a holiday advertising strategy to reach the right customer base.
LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
Oct 29, 2018 by Amy Gesenhues
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more.
Is there a place for CRMs in a CDP world?
Oct 26, 2018 by Barry Levine
Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.

Latest version of Facebook’s Marketing API gives details on why ads fail to run
Oct 29, 2018 by Amy Gesenhues
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn’t delivered and provide error codes.
Vimeo integrates with LinkedIn to enable video publishing to company pages
Oct 29, 2018 by Amy Gesenhues
Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature.

5 Questions to Help You Select the Perfect Image, Movable Ink Blog
9 Brands Crushing It with Instagram Stories, Convince and Convert
Email – Five Email Deliverability Myths Debunked, MarketingProfs
How to Know If It’s Time to Switch Your Engagement Platform, Marketo
Marketers Beware: Influencer Marketing Fraud is Real, CMS Wire
Six dead social platforms share lessons from the grave, The AdStage Blog
The Best Colors for Websites for Mega Traffic, Conversion Rates & Sales, Crazy Egg
Transparency Report: First Half of 2018, Official LinkedIn Blog

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