by nextlsellers | Mar 31, 2019 | Next Level Marketing Blog
[ad_1] This guest post is brought to you by Kim Jones, PPC Team Lead at Seer Interactive. Coming to Hero Conf 2019? So is our EVP of Digital, Larry Waddell, and he’ll bringing you a way to do smarter Search Query Analyses during his 10-minute lunchtime talk on April... 
by nextlsellers | Mar 29, 2019 | Next Level Marketing Blog
[ad_1] Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, but rather is focused on reaching specific individuals at specific target... 
by nextlsellers | Mar 29, 2019 | Next Level Marketing Blog
[ad_1] AWS Application Load Balancers have been around since the summer of 2016! They support content-based routing, work well for serverless & container-based applications, and are highly scalable. Many AWS customers are using the existing host and path-based... by nextlsellers | Mar 29, 2019 | Next Level Marketing Blog
[ad_1] 16 new jobs have been posted to PPC Hero’s Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here’s a brief look at just a few of the newly posted positions: The Walt Disney Company New York,... 
by nextlsellers | Mar 27, 2019 | Next Level Marketing Blog
[ad_1] Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores pushed out local shops and national advertising campaigns became the default over local. But this trend is... 
by nextlsellers | Mar 27, 2019 | Next Level Marketing Blog
[ad_1] It seems these days everyone has a podcast, and with more than half of the US population taking up listening to podcasts it’s a great way to share information and keep users engaged with your content. According to a study by the Interactive Advertising Bureau,... 
by nextlsellers | Mar 25, 2019 | Next Level Marketing Blog
[ad_1] Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to... by nextlsellers | Mar 25, 2019 | Next Level Marketing Blog
[ad_1] Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix.... 
by nextlsellers | Mar 23, 2019 | Next Level Marketing Blog
[ad_1] DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a... 
by nextlsellers | Mar 23, 2019 | Next Level Marketing Blog
[ad_1] So, let’s say you set up killer search campaigns on Google Ads. You’re bringing in the most qualified traffic, your click-through-rate (CTR) is through the roof, your conversion rate is 30%, your boss is happy, and you are feeling pretty good. Sure, the other...
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