Marketing Day: Facebook on massive data breach, Twitter GDPR investigation, and more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
Oct 12, 2018 by Ginny Marvin
14 million users had names, contact details, bio information, location and search history stolen, among other details.
Twitter reported to be under investigation for violating GDPR
Oct 12, 2018 by Robin Kurzer
Irish privacy authorities are looking into whether Twitter was in breach of the European law when it refused to comply with a user’s request to see his data.
Facebook purges 800 political spam Pages, accounts from its platform
Oct 11, 2018 by Robin Kurzer
The move is the latest effort by the beleagured social network to combat ‘fake news’ and stem the spread of misinformation.
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
Oct 11, 2018 by Barry Levine
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.

Realeyes says it can measure if people are paying attention to your ads
Oct 12, 2018 by Robin Kurzer
The company’s new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye movements.

Asos debuts voice-powered shopping on Google Assistant, www.mobilemarketer.com
E-commerce retailers continue looking to open physical stores, www.daytondailynews.com
Facebook’s Gaming Hub Arrives in Beta on Android, www.techcrunch.com
Neural Technologies releases the Optimus Ecosystem, a leap forward in digital transformation, www.realwire.com
TripAdvisor: For TV Attribution, ‘Correlation Doesn’t Cut It’, adexchanger.com
W2 Communications Acquires Mesh Omnimedia, Expanding Creative and Digital Services, www.businesswire.com

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