Next Level Sellers Blog

[ad_1] Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora adds search-like keyword targeting, Auction Insights for advertisers Jan 31, 2019 by Ginny Marvin...

[ad_1] Do you have lots of data to analyze? Is writing SQL a skill you have? Would you like to analyze massive amounts of data at low cost without capacity planning? In this episode, Simon shares how Amazon Athena can give you options you may not have considered...

[ad_1] The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who loves to assess risks ad nauseam, bid simulator metrics have been a real treat for me. But I have found that the standard options they offer don’t always...

[ad_1] From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com. “It’s becoming a way of life.” Out today, “State of Artificial Intelligence for Sales & Marketing/2018 Report” (free,...

[ad_1] One of the most useful documents in the “Useful Stuff” folder I keep on my desktop is an Ad Copy Proposal Template. It’s not the sexiest Xcel file you’ve ever seen, but it is simple, efficient, and I make copies of it nearly daily (I write a lot of ad copy)....

[ad_1] In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the...