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Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers with personalized communication based on their interests — so they receive the messages they actually want, not the messages you think they want.

Marketing automation provides a wide range of tools and insights to optimize the efficiency of your business.

  • Your sales team closes more deals in less time by focusing on leads that are actually ready to buy.
  • Your marketing team can spend its time on higher-level tasks that can’t be automated, like competitor analysis, content creation and campaign development.

In this playbook, SharpSpring highlights the key benefits of marketing automation to show you how you can take your marketing and sales game to the next level. Visit Digital Marketing Depot to download “The Marketing Automation Playbook.”

The post Win more conversions with ‘The Marketing Automation Playbook’ appeared first on Marketing Land.

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