Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook introduces retention optimization option for app advertisers
    Oct 18, 2018 by Amy Gesenhues
    Facebook’s Ads Manager will also get four new retention metrics for app install ad campaigns.
  • 5 essential steps to connect with Generation Z
    Oct 18, 2018 by Digital Marketing Depot
    While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don’t have to settle in for a slump.
  • Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
    Oct 18, 2018 by Greg Sterling
    Quarterly member growth has slowed to less than 2 percent, according to CIRP.
  • Facebook aims to give more transparency around brand-influencer relationships
    Oct 18, 2018 by Amy Gesenhues
    The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.
  • Google ushers in the Age of Conversational Ads with the launch of AdLingo
    Oct 17, 2018 by Barry Levine
    The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.
  • InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
    Oct 17, 2018 by Barry Levine
    The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
    Oct 18, 2018 by Barry Levine
    CAAF is focused on performance ad fraud on mobile devices.
  • How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
    Oct 18, 2018 by Robin Kurzer
    In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.

Online Marketing News From Around The Web:

  • 3 mindset shifts CPG marketers should adopt to win today’s shoppers, Think with Google
  • Email Segmentation Tips to Drive Opens, Clicks, Sales, Practical Ecommerce
  • Is Podcast Advertising a Smart Choice?, MarketingProfs
  • LinkedIn Sponsored InMail Campaign Best Practices, PPC Hero
  • New Data Indicates People Don’t Use Chatbots Like We Think, CMS Wire
  • Pinterest Influencer Shares 7 Tips for Influencer Marketing and How to Win on the Platform, Socialbakers
  • The Art of Persuasion: How to Make Effective Creative, Marketo
  • Why Today’s Customer-Centric Brands Have To Reinvent The Way They Engineer Email Campaigns, Movable Ink Blog
  • YouTube makes it simple for fans to experience live performances with Eventbrite, Official YouTube Blog

The post Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads appeared first on Marketing Land.


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