Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook confirms searches performed off the platform do not influence Facebook search results
Nov 30, 2018 by Amy Gesenhues
The company issued an explainer on how Facebook search works.
Feds take down international hacker ring that cost advertisers millions
Nov 30, 2018 by Robin Kurzer
What you should know about the dismantling 3ve and Methbot botnets.
Claritas buys Barometric, marrying user segmentation with attribution
Nov 30, 2018 by Barry Levine
Together, the companies say they will be able to offer targeting and optimization for ads.
Chevron storytelling uses purposeful immersive experiences to engage stakeholders
Nov 30, 2018 by Lisa Peyton
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.
LinkedIn’s new privacy setting prohibits marketers from exporting emails
Nov 30, 2018 by Amy Gesenhues
A new privacy setting allows users to keep their email address from being downloaded.

IAB Tech Lab issues revised ads.txt for apps
Nov 30, 2018 by Barry Levine
The spec for app-ads.txt brings ad inventory verification to apps.
Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Nov 30, 2018 by Barry Levine
Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?

Creating a Content Marketing Strategy for Ecommerce, Practical Ecommerce
How to Make Instagram Shoppable with Shopify, Tail Wind Blog
Microsoft Is Worth as Much as Apple. How Did That Happen?, New York Times
Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says, Mobile Marketer
Revenue Marketing Insights from 80 Marketing Leaders, Marketo
Share with Your Close Friends on Instagram Stories, Instagram Press
Should Your Brand be Using IGTV for Marketing?, Ignite Visibility
Updates to Our Ad Transparency and Authorization Efforts, Facebook Business
What Is Customer Experience Management?, CMS Wire

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