Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook confirms searches performed off the platform do not influence Facebook search results
    Nov 30, 2018 by Amy Gesenhues

    The company issued an explainer on how Facebook search works.

  • Feds take down international hacker ring that cost advertisers millions
    Nov 30, 2018 by Robin Kurzer

    What you should know about the dismantling 3ve and Methbot botnets.

  • Claritas buys Barometric, marrying user segmentation with attribution
    Nov 30, 2018 by Barry Levine

    Together, the companies say they will be able to offer targeting and optimization for ads.

  • Chevron storytelling uses purposeful immersive experiences to engage stakeholders
    Nov 30, 2018 by Lisa Peyton

    While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.

  • LinkedIn’s new privacy setting prohibits marketers from exporting emails
    Nov 30, 2018 by Amy Gesenhues

    A new privacy setting allows users to keep their email address from being downloaded.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • IAB Tech Lab issues revised ads.txt for apps
    Nov 30, 2018 by Barry Levine

    The spec for app-ads.txt brings ad inventory verification to apps.

  • Wanted: Nominations for this year’s ‘Naughty & Nice’ list
    Nov 30, 2018 by Barry Levine

    Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?

Online Marketing News From Around The Web:

  • Creating a Content Marketing Strategy for Ecommerce, Practical Ecommerce
  • How to Make Instagram Shoppable with Shopify, Tail Wind Blog
  • Microsoft Is Worth as Much as Apple. How Did That Happen?, New York Times
  • Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says, Mobile Marketer
  • Revenue Marketing Insights from 80 Marketing Leaders, Marketo
  • Share with Your Close Friends on Instagram Stories, Instagram Press
  • Should Your Brand be Using IGTV for Marketing?, Ignite Visibility
  • Updates to Our Ad Transparency and Authorization Efforts, Facebook Business
  • What Is Customer Experience Management?, CMS Wire

The post Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting appeared first on Marketing Land.


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