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- Category: Next Level Marketing Blog
- 7 Ways To Attend SMX Advanced
- Building Serverless Pipelines with Amazon CloudWatch Events
- What Else Is Affecting Your PPC Advertising?
- Twitter puts focus on exclusive media partnerships to attract video advertisers
- The AWS DeepRacer League Virtual Circuit is Now Open – Train Your Model Today!
- CRO: Great UX Isn’t Random or Coincidental
- Amazon advertising growth slowed again in Q1: Does it matter?
- Now Available – AMD EPYC-Powered Amazon EC2 T3a Instances
- 6 Tactics to Dominate Local PPC
- Buying audience data: A lesson from 4 Subway marketing slogans
- Now Open – AWS Asia Pacific (Hong Kong) Region
- 6 New Jobs Posted on the PPC Hero Job Board
- Vimeo Showcase opens up Roku, Amazon Fire to video marketers
- New – Query for AWS Regions, Endpoints, and More Using AWS Systems Manager Parameter Store
- The Top 3 Updates From Bing in 2019
- Spotify adds Oracle Data Cloud integration geared to auto advertisers
- New – Hibernate Your EC2 Instances
- Multi-Brand Strategy for Education: Google Ads
- 3 steps to signing more clients
- Safely validating usernames with Amazon Cognito
- From Email Metrics to Inbound Marketing Taking Advertising Options to the Next Level
- A Facebook voice assistant may have buy-in from marketers – but will users want it?
- #290: [Public Sector Special Series #2] – Using AWS to Power Research with the University of Liverpool and Alces Flight
- Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
- Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
- New Amazon S3 Storage Class – Glacier Deep Archive
- Adjusting Between E-Commerce and Lead Generation
- Content alone is not going to win the streaming war. Here’s why
- New AMD EPYC-Powered Amazon EC2 M5ad and R5ad Instances
- How to Get Face to Face with 600 PPC Geeks
- In the battle for mobile engagement, branded apps hold untapped value
- The Wide World of Microsoft Windows on AWS
- Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
- Lush UK bids farewell to social. Will other brands follow suit?
- New – Concurrency Scaling for Amazon Redshift – Peak Performance at All Times
- Bing Ads Action Extensions: What You Need To Know
- Integrate sets sights on event leads with $34M purchase of Akkroo
- Learn about AWS Services & Solutions – April AWS Online Tech Talks
- Boosting YouTube ROI with Key Metrics and Creative Strategy
- It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
- Docker, Amazon ECS, and Spot Fleets: A Great Fit Together
- 5 New Jobs Open on the PPC Hero Job Board
- CDP Institute launches vendor certification program, tools to help CDP buyers
- In the Works – AWS Region in Indonesia
- 3 Ways to Improve Your Facebook Retail Ads
- Why brands need to take ASMR more seriously
- New – AWS Deep Learning Containers
- Deals, Deals, Deals! A Promotion Ad Copy Case Study
- What counts as a video view? A refresher on how social platforms calculate video ad views
- AWS App Mesh – Application-Level Networking for Cloud Applications
- Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
- Content development tips for Account Based Marketing
- New – Advanced Request Routing for AWS Application Load Balancers
- Ever dream about working for The Walt Disney Company?
- Taking a page from politics: Local campaigns at scale
- 4 Paid Media Lessons In Podcast Advertising
- Cognitive biases: How to get people to prefer your business
- Digital Marketing Interviewing – A Tried & True Process For Success
- Mobile app ad fraud scheme stuffed banner ads with multiple video players
- Google Remarketing Strategies That’ll Work Every Single Time
- What marketers can do next time a major social network (ahem, Facebook) goes down
- New – Gigabit Connectivity Options for Amazon Direct Connect
- Why You Need A Process For Integrated Marketing
- Instagram debuts in-app checkout for e-commerce brands
- In the Works – EC2 Instances (G4) with NVIDIA T4 GPUs
- 3 Essential Excel Practices for Formatting
- What martech challenges are keeping you up at night?
- Diagnose High CPL In PPC Search
- 3 ways consumer shopping is changing in 2019
- Putting AWS security services to work for you
- 5 Must Watch PPC Reporting Metrics For Small Businesses
- For app developers, Google unveils pre-registration ads, Engagement App campaigns, more
- New – Open Distro for Elasticsearch
- Amazon New-to-Brand Metrics & What They Can Do For You
- In-store apps are now rated like products, Forrester report finds
- How to Use RSAs with Limited Data
- Facebook lost 15 million users? Marketers remain unfazed
- Opinions On SKAG Implementation Have Changed
- Google Ad Manager adopting first price auctions for programmatic display, video
- Learn about AWS Services & Solutions – March AWS Online Tech Talks
- ANNOUNCEMENT! Hero Conf London Registration Is Now Open
- Confirm the integrity of your data
- Building serverless apps with components from the AWS Serverless Application Repository
- Work Smarter, Not Harder, With Bing Ads Scripts
- 4 simple ways small businesses can use data to build better customer relationships
- Excel & Google Sheets Chart Resources That Will Make Your Life Easier
- 4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
- How to Explain to Your Boss Why You Should Be Attending Conferences
- Retail manufacturers, Walmart wants your ad business
- New – RISC-V Support in the FreeRTOS Kernel
- How to Hire the Right Paid Media Professional for Your Business
- Rethinking the marketing funnel with Consumer Decision Journeys
- 3 Tips for Refining YouTube Placements
- Why marketers need to help manage digital transformations
- Get to know the newest AWS Heroes – Winter 2019
- Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
- Marketers cautious about influencers’ authenticity, per new survey
- Podcast 298: [Public Sector Special Series #6] – Bringing the White House to the World
- PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
- What the US data protection law will mean for ad tech and marketers
- Podcast #299: February 2019 Updates
- Aligning PPC Tactics & Strategy for Success
- Kochava launches deterministic attribution for mobile web
- New – Infrequent Access Storage Class for Amazon Elastic File System (EFS)
- 11 NEW Jobs added to the PPC Hero Job Board
- Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends
- Now Available – Five New Amazon EC2 Bare Metal Instances: M5, M5d, R5, R5d, and z1d
- How to Make Your Excel Skills Superhero Worthy
- Marketers can now employ Watson in any cloud or location
- Podcast #297: Reinforcement Learning with AWS DeepRacer
- New from LinkedIn: 2018 Year In Review
- Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips
- Podcast 291 | January 2019 Update Show
- What Do You Want To Know From CMOs?
- Verizon Media survey on 5G: Consumers expect better AR and video
- Learn about AWS Services & Solutions – February 2019 AWS Online Tech Talks
- The #1 Way to Take Your PPC Strategy from Average to Expert
- Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more
- Podcast 296: [Public Sector Special Series #5] – Creating Better Educational Outcomes Using AWS | February 6, 2019
- The Automation & Online Trends Marketing Managers Need to Know Today
- Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
- Podcast 294: [Public Sector Special Series #4] – Using AI to make Content Available for Students at Imperial College of London
- 60-Minute Masterclass: Audience Targeting Strategies for Google Ads
- Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies
- Podcast 292: [Public Sector Special Series #3] – Moving to Microservices from an Organisational Standpoint | January 23, 2019
- New Jobs Added to the PPC Hero Job Board
- Marketing Day: Quora keyword targeting and auction insights, Google attribution, more
- Podcast 293: Diving into Data with Amazon Athena
- First Page Search Bids: Should You Go All In?
- InsideSales’ new study: AI is ‘becoming a way of life’ for sales
- How To Build An Ad Copy Proposal Template In Excel
- Assessing Multi-Touch Attribution’s value: Is it worth the effort?
- Bing Ads Platform Integrating With Yahoo & AOL Search
- MarTech Today Research: A marketer’s guide to enterprise SEO platforms
- New – TLS Termination for Network Load Balancers
- Announcement! The 2019 PPC Hero Summit is March 6th
- Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion
- Amazon WorkLink – Secure, One-Click Mobile Access to Internal Websites and Applications
- Starter Projects for New Coders
- Marketing Day: Update on industry ID resolution, mobile ad receptivity, more
- The Newest Amazon Sponsored Products Features of 2019
- New report: B2B digital transformation is more focused on customers than on efficiency
- Behind the Scenes & Under the Carpet – The CenturyLink Network that Powered AWS re:Invent 2018
- Curate Your Audience to Get Better Results from Your Digital Campaigns
- The ad industry continues its quest toward fewer cookies and more consistent user IDs
- AWS Backup – Automate and Centrally Manage Your Backups
- Account Management: One of My Top Takeaways From 2018
- Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers
- Podcast #289: A Look at Amazon FSx For Windows File Server
- How to Use Asset Placement Customization in Facebook
- Marketers react to Gartner finding: Martech spending now exceeds staff costs
- 2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
- Catalina adds first attribution tracking service
- Western Digital HDD Simulation at Cloud Scale – 2.5 Million HPC Tasks, 40K EC2 Spot Instances
- New Year, New Jobs Posted on the PPC Hero Job Board
- Instagram lets marketers share posts across multiple accounts
- New – Amazon DocumentDB (with MongoDB Compatibility): Fast, Scalable, and Highly Available
- PPC Investigative Report: What Are APIs?
- Akamai buys identity provider Janrain
- Learn about AWS Services & Solutions – January AWS Online Tech Talks
- Ways to Reduce PPC Spend Without Turning Out the Lights
- Marketing Day: Amazon adopts viewability standard, post-holiday return season, more
- Submit ALL Your AI Questions to the Pros Before Monday
- Marketing Day: Cision buys Falcon.io, Facebook Click-to-WhatsApp ads, retail in 2018
- Marketing Events In Facebook
- Marketing tools can be leveraged by sales teams, here’s how
- Build more emotionally engaging experiences with a personalized data strategy
- Voice-based AI means brands must take an omnichannel approach with consumers
- Some Insights Into Bing’s PPC Audiences
- Instagram CPCs, CPMs drop as click-throughs continue to climb
- Pick the Right Tool for your IT Challenge
- Utilizing Site Search Data to Improve Your Awareness Campaigns
- Without marketing strategy, the LUMAscape is one hand clapping
- Boost your infrastructure with the AWS CDK
- [RELEASED] 44 PPC Pros You Can’t Miss
- Online shopping revenues will reach $126 billion by December 31, says Adobe
- Just-in-time VPN access with an AWS IoT button
- Needing a change in your work life?
- Marketing Day: Smart speaker marketing, responses to NYT’s Facebook report, AMP adoption
- How to become an AWS expert
- 3 Strategies To Consider When Thinking About Bidding
- 3 prospecting features for Google Display campaigns
- Serverless and startups, the beginning of a beautiful friendship
- PPC Divination: Forecasting Uncertainty in Excel
- Position, price, and pitch – the 3 Ps to growing your agency
- And Now a Word from Our AWS Heroes…
- Next-Level Audience Targeting for your 2019 Marketing Plan
- Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more
- Using AWS AI and Amazon Sumerian in IT Education
- 18 NEW jobs added to the PPC Hero Job Board!
- Bing releases Clarity, an open-source UX analytics tool
- Now Open – AWS Europe (Stockholm) Region
- Are Coupon Sites Stealing Your Holiday Sales?
- LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
- New – EC2 P3dn GPU Instances with 100 Gbps Networking & Local NVMe Storage for Faster Machine Learning + P3 Price Reduction
- Top 4 PPC Interview Questions
- Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
- Learn about New AWS re:Invent Launches – December AWS Online Tech Talks
- New Jobs Open! Social Campaign Strategist, Product Evangelist, Search Engine Marketing Manager + More!
- Firefly adds mobile device-like targeting to ads on car rooftops
- New – AWS Toolkits for PyCharm, IntelliJ (Preview), and Visual Studio Code (Preview)
- Google’s New Ad Position Metrics: Rethinking Average Position
- Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0
- New – Compute, Database, Messaging, Analytics, and Machine Learning Integration for AWS Step Functions
- Could Another Digital Agency Easily Steal Your Clients?
- Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting
- New for AWS Lambda – Use Any Programming Language and Share Common Components
- How We Train PPC Experts
- IAB Tech Lab issues revised ads.txt for apps
- New – AWS Well-Architected Tool – Review Workloads Against Best Practices
- Not Just Another AI and Machine Learning Discussion [Submit Your Questions to the Pros!]
- AWS Cloud Map: Easily create and maintain custom maps of your applications
- New Release! Report on PPC Trends for Education Marketers
- WPP merges agencies to form ‘data-driven’ Wunderman Thompson
- New C5n Instances with 100 Gbps Networking
- Optimizing Amazon Ads During the Holiday Madness
- Using data responsibly doesn’t have to weaken marketing strategies
- New – Predictive Scaling for EC2, Powered by Machine Learning
- 8 New Jobs Added to the PPC Hero Job Board!
- Janrain launches its new Identity Central solution
- New AWS Resource Access Manager – Cross-Account Resource Sharing
- Quora Ads: How to Reach Your Target Audience at Key Moments
- Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
- Coming Soon – Snowball Edge with More Compute Power and a GPU
- Before Spending Money On LinkedIn, Do This First
- Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
- Announcing AWS Machine Learning Heroes (plus new AWS Community Heroes)
- Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
- Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads
- AWS Quest 2: Reaching Las Vegas
- The PPC Training You’ve Been Missing
- AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
- New – CloudFormation Drift Detection
- Surfing the Waves of Creative Destruction
- AR/VR agency Vertebrae launches web-based AR platform for online retailers
- AWS GovCloud (US-East) Now Open
- Where Marketers Are Spending Their Digital Dollars in 2019
- TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
- AWS Quest 2 Update: The Road to re:Invent at the Midpoint
- New Jobs on the PPC Hero Job Board
- Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription
- Learn about AWS – November AWS Online Tech Talks
- The Mentality Needed to be a Successful PPC Account Manager
- The Media Trust works with UK publishers and vendors to classify cookies
- New Lower-Cost, AMD-Powered M5a and R5a EC2 Instances
- 5 Ways To Help Your New Digital Marketing Manager Be Successful
- National Cinemedia offers first in-theater AR game for a movie
- 6 Updates in 2 Weeks!?
- Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace
- AWS Quest 2 – The Road to re:Invent
- Most Common Mistakes of Automated Bidding
- MarTech Landscape: What’s the difference between a data warehouse and a data lake?
- Amazon RDS Update – Console Update, RDS Recommendations, Performance Insights, M5 Instances, MySQL 8, MariaDB 10.3, and More
- Finding Success Through A Shared Vision
- Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world
- Check it Out – New AWS Pricing Calculator for EC2 and EBS
- How Google Determines Which Ads To Serve
- Is there a place for CRMs in a CDP world?
- AWS Serverless Application Model (SAM) Command Line Interface – Build, Test, and Debug Serverless Apps Locally
- New Jobs Added to the PPC Hero Job Board
- Kochava launches its Traffic Index to spotlight top 20 mobile ad networks
- In the Works – AWS Region in South Africa
- An Overview On Pinterest Audience Targeting
- Oracle launches a ‘CDP-plus’ for its clouds
- How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
- Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
- 4 Reasons I Prefer Facebook Ads over Google Ads
- Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads
- How to Make Remote Working Successful
- Marketing Day: Facebook TV, YouTube ad metrics, native ad tests
- New – Managed Databases for Amazon Lightsail
- 5 Things That Matter To Brands When Working with An Agency
- Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
- What Happened When We Paused PPC Brand Campaigns
- Marketing Day: Facebook on massive data breach, Twitter GDPR investigation, and more
- Get To Know Your Customer Better with Detailed Demographics
- Marketing Day: Facebook ad effectiveness tool, Yahoo Small Business comeback, Google Home Hub
- Keeping Up in the Digital World
- Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
- 10 Tips To Fix Facebook Ads Under Delivery
- Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
- Survey: Are you still worried your ads will show up in the wrong places?
- The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
- Learn about AWS – October AWS Online Tech Talks
- What Constitutes Discrimination for Digital Employment Ads?
- Compare 17 top SEO tools and platforms
- re:Invent 2018 – 55 Days to Go….
- How the Changing Paid Search Landscape Will Impact Marketers
- Findera search engine helps recruiters find talent, sales find leads
- Now Available – Amazon EC2 High Memory Instances with 6, 9, and 12 TB of Memory, Perfect for SAP HANA
- Moving Pieces: Thinking About PPC Strategy
- 50 million Facebook user accounts hacked
- Saving Koalas Using Genomics Research and Cloud Computing
- New Interface, New Syntax: Automating Rules in Google Ads
- New – AWS Storage Gateway Hardware Appliance
- 7 ways to use dynamic content and multiply your conversions
- You can’t have an outstanding team without an outstanding culture
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